35-50% open rate is average, but opens can exceed 70%.High deliverability-Sponsored InMail is only delivered if (and when) a user logs into LinkedIn.Sponsored InMail campaigns have compelling metrics-you can benchmark your numbers based on these general results: What do you want to achieve with this campaign? Are you trying to get people to visit your booth at a trade show? Do you want to let a category of people know about a new industry-specific offering? Are you targeting LinkedIn users who have a specific skillset with a recruitment message?įrom there, you can determine how much you want to spend on this campaign by placing a conversion goal on the InMail portion of your campaign-if you generate X number of opportunities, and your close rate is Y, you can work backward to build a reasonable budget with an obtainable number of opportunities generated. Setting Goals for Sponsored InMailĪs with any campaign, your first step in the planning process is to set a goal and a purpose. It’s like sending an email to someone, except you don’t have to have that person’s email address for the message to reach them. Sponsored InMail delivers a message you create-much like a standard LinkedIn message-to the LinkedIn inbox of your selection or your targeting.
Sponsored InMail offers a great way to digitally reach prospects outside of the email inbox. Don’t have email addresses for everyone on your marketing list? Try adding LinkedIn Sponsored InMail as a touchpoint to your next campaign.
0 kommentar(er)
